Spanish Airports and Air Navigation (AENA)
Madrid-Barajas is Spain’s largest and most important aviation hub servicing some 50 million passengers a year. It is also Europe’s sixt largest airport (2016). At ITB 2006 Magdalena Álvarez, Spain’s Minister of Transport at the time, presented the key facts involved in opening the new T4 terminal.
Design, planning and conducting PR measures for the opening of the new terminal: traditional press and media activities, organization of press conferences, press tours and press trips as well as information events for business partners.