“There are four qualities that make a master: knowledge, experience, skill and drive.”
Free according to the millers
Working fields
- Corporate communication (internal, external)
- Product communication/brand management
- Change communication/change management
- Corporate social responsibility
- Public affairs, political communication
- Crisis prevention and crisis communication
Sectors
- Health/medical/care services
- Environment/energy/sustainability
- Foodstuffs and luxury consumables
- Politics and society
- Art and culture
- Technology/consumer electronics
- Tourism
- Construction and real estate
- Furniture and interior design
Services
- Strategic consulting and concepts
Strategy development for corporate and product communication; designing and conducting internal and external campaigns; assistance in conducting internal and external PR activities
- Media work
Topic management; editing (text/image); radio and TV footage; press conferences, background discussions, interviews, editorial visits, press trips; designing PR ads and advertorials; media tracking and analysis; performance monitoring, documentation and evaluation; media collaboration; media training
- Corporate identity & corporate design
Corporate identity; corporate design; logo and signage design; illustration; naming/name selection;
slogans and claims
- Corporate Publishing
Newsletters, image brochures, product brochures, flyers, posters/billboards, ads
- Events
Product presentation, roadshows, incentives, gala events, conventions and conferences, trade fairs and exhibits, promotion & cross promotion; continued education courses, seminars, training offers; conducting training courses and seminars on PR/public relations
- Multimedia and digital communication
Creating websites & microsites; development and administration of social media newsrooms; integrating blogs, forums, videocasts, podcasts and online surveys into media activities; using and monitoring social media
(e.g., Twitter, Facebook, Instagram, YouTube, MySpace, LinkedIn, XING); consumer feedback tools; supplying news and open PR portals; administration of evaluation and test portals