PR for wine, cachaça & other goods
This was the first time we participated in an agency pitch – and we got the job.
With the slogan “Brazil: more than just football”, we conducted integrated PR campaigns for the state-owned investment and export promotion agency, APEX Brasil. The campaigns centred on foodstuffs, luxury consumables and arts and crafts as well as plastics products and car parts.
Apropos competition: Following a successful campaign at the 2006 ProWein trade fair, we organized barkeeper trainings and competitions throughout Germany to draw attention to the Brazilian national liquor, cachaça. The event met with extensive media response.